Before we begin to share insights on why making your employee training programs in local languages can be a success, it is necessary to understand the meaning of the term “last mile”. Used in supply chain management and transportation, it describes the movement of people and goods from the transportation hub to the final destination. Up to one-third of the total transportation cost goes into this final journey.
In a distributed office environment – specifically in the HR system, where employees or contractors are hired across the country, the last mile problem arises soon after a candidate is hired because he or she then has to align his or her behavior to not just the industry norms and functions (skill training), but also to company strategy and initiatives (onboarding). In short, employee engagement is paramount.
But just as in logistics, figuring out how to win in the last mile is often a challenge faced by HR departments. There is a mantra between every employer and employee – “take care of your employees and they will take care of you”. In this time and age, organizations thrive by this mantra.
So the key is to train employees on a continuous basis, so that they not only grow into self-sufficient and competitive working professionals but they also stay engaged and self-motivated.
Don’t forget the local languages
India is a country that has 122 major languages and 1599 other languages! Yes – English is widely spoken in almost all organizations today and it is much preferred too but it is not necessary that the training programs or onboarding sessions should be done in English as well.
According to a 2013 survey conducted by CommLabindia, 59% of responding organizations indicated translating e-learning programs was important. Also, around 34% of respondents stated their primary e-learning language was something other than English.
This clearly means that no matter how much we try to promote English (and it is important because it is a universal language), there are always going to be employees who would at least want to complete the last mile in a language they truly understand.
Offer gamified micro learning solutions, but in local languages
Oust, a mobile-first gamified micro learning platform, helps to assess, train and develop employee skills. What the most wonderful thing is that it is the first ever platform to support all regional languages! This means whether you are onboarding or training an employee – it can be done in a language he or she is most comfortable in.
Oust’s deployment in eCommerce or home services
Zimmber, an on-demand home services startup, selected us to deploy training solutions for their freelancer community. Since we are the only full-stack micro learning solution supporting several Indian languages, we received much appreciation for the same.
We helped Zimmber to digitize their training programs and created short 2-minute micro courses and assessments in Hindi. Zimmber, interestingly, noticed a completion rate of 82% within 24 hours of launching a course! This only proves that micro learning solutions in regional languages are in demand and people are not just sticking to English to consume information.
Check out the complete coverage here.
Advantages of learning in a local language
Learning outcomes are more profound when taught in the language the user understands intuitively. Here are a few basic pros of making learning possible in a regional language:
1. Greater connection with the language
Imagine learning a complex issue or getting trained on a complicated software in small bursts of information – but in a language you speak, read and write in. It totally boosts the learning process and increases retention value. It instantly solves the problem of last mile.
2. Rich, visual content is making way
In an age of WhatsApp and Facebook, where users are expecting rich, visual content, it is essential to pioneer a new way of training for corporations by solving the last mile problem in local languages. Thankfully, Oust’s mission is to help institutions create, test and launch micro-courses and assessments in as little as 30 minutes!
3. Employees are productive, profitable and happy
Offering onboarding and training programs in languages spoken by your employees goes a long way in not only imparting high-quality information but also ensures improved productivity and employee morale. If you are also planning to step into this vertical, just make sure that localization of micro learning programs get you a better return on your investment.
As you embark into 2017, think micro, think mobile and think local language. Happy learning and growing.
If you are intrigued to know how it can make your training processes a breeze, feel free to schedule a demo with us. We will be happy to help!